Social Media Project

When I think social media, the first company that came to my mind was Old Spice. Old Spice is currently trying to rebrand their image and target a different audience. The brand was known as an "old man's" product, but now with the help of social media and alternative marketing strategies it has reformed itself as a must-have for a young man's "swagger." They have successfully done this through their use of social media.

Through this project, I  realized how much social media the Old Spice company really uses to promote their products. The research part of this project is what really spiked my interest. At first, I had only known of their viral videos on YouTube with "the Old Spice guy," who's real name is apparently Isaiah Mustafa. What I didn't know was how often they used Twitter and Facebook to not only promote this marketing strategy, but also to interact with consumers and fans for feedback. I love how they use comedy from almost every standpoint on social media, including YouTube, Facebook, Twitter, and even iTunes. Overall, I found them to have a really great social media campaign and policy. Despite having little critiques here and there to perhaps improve what they're currently doing, my group and I failed to find anything drastic.

Check out our wiki page here: http://ism3004.wikispaces.com/Old+Spice

Not only did I learn about Old Spice's social media policy, but I also learned how to accomplish group work via the internet and social media. After a general introduction, the first thing my group did was direct it to a source of universal social media and create a Facebook group page. How appropriate! I am proud to say that everyone in my group attributed to the final product of our wiki and it came out great.

Week 13: Clear on Social Media

This week's lesson was pretty simple to grasp because it's something that almost everyone utilizes on a daily basis: social media. Take this blog, for example. It is a form of social media, specifically a part of web 2.0, and it is specifically used for a class on a weekly basis. In addition, more and more classes are being taught online, like ISM 3004, and thus social media has become a must in some instances concerning certain classes.

My favorite part of this week's lesson the impact of social media and how it "changes everything." It really is true that social media, specifically Facebook and Twitter, have become my main source of news. It was not surprising to see that the results of the poll supported the fact that most people get their information from Facebook and Twitter as well. Social media has become such a large impact on daily life that there are careers that focus specifically on social media. There is definitely a new era of internet usage, and social media is dominating.

Social media is all connected in some way or another. Check out the social media landscape by Fred Cacazza: http://socialmedialandscape.com/cms/social-media-landscape-by-fred-cacazza/

Photo: Public Domain: http://www.4socialmediaconsulting.com/sm/Social-Media-Collage.jpg