Social Media Project

When I think social media, the first company that came to my mind was Old Spice. Old Spice is currently trying to rebrand their image and target a different audience. The brand was known as an "old man's" product, but now with the help of social media and alternative marketing strategies it has reformed itself as a must-have for a young man's "swagger." They have successfully done this through their use of social media.

Through this project, I  realized how much social media the Old Spice company really uses to promote their products. The research part of this project is what really spiked my interest. At first, I had only known of their viral videos on YouTube with "the Old Spice guy," who's real name is apparently Isaiah Mustafa. What I didn't know was how often they used Twitter and Facebook to not only promote this marketing strategy, but also to interact with consumers and fans for feedback. I love how they use comedy from almost every standpoint on social media, including YouTube, Facebook, Twitter, and even iTunes. Overall, I found them to have a really great social media campaign and policy. Despite having little critiques here and there to perhaps improve what they're currently doing, my group and I failed to find anything drastic.

Check out our wiki page here: http://ism3004.wikispaces.com/Old+Spice

Not only did I learn about Old Spice's social media policy, but I also learned how to accomplish group work via the internet and social media. After a general introduction, the first thing my group did was direct it to a source of universal social media and create a Facebook group page. How appropriate! I am proud to say that everyone in my group attributed to the final product of our wiki and it came out great.